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Master Gyokuro in 24 Days

Master Gyokuro in 24 Days

Kanoa Tea

10 Gyokuros. 24 Experiences. One Journey.
Become a Gyokuro Specialist in 24 Days.

Discover Gyokuro, one day at a time.

24 Days of Gyokuro is a guided journey through the world of Japan’s most refined green tea. Over 24 days, discover different cultivars, styles and ways to enjoy Gyokuro – from traditional hand-picked Hon-Gyokuro and innovative GABA Gyokuro to our finely ground MATSU.

Rather than simply tasting a different tea each day, you will explore how cultivar, preparation and temperature shape the experience. Brew Gyokuro traditionally, compare cultivars, discover Cold Brew, create your own blend, enjoy the leaves after brewing and explore new ways to prepare MATSU.

The set includes 10 carefully selected Gyokuro teas and MATSU, accompanied by our 24 Days of Gyokuro Guide Book, which takes you through each day with brewing instructions, stories, discoveries and space for your own tasting notes.

Start whenever you like and follow the journey at your own pace. During the festive season, 24 Days of Gyokuro can also be enjoyed as a refined alternative to a traditional Advent calendar.

Included:

  • 10 Gyokuro teas + MATSU · approx. 105g in total
  • Roasted Genmai 
  • 24 Days of Gyokuro Guide Book
  • 24 guided tea experiences
  • Kanoa Gift Box

PRE-ORDER · €149
Limited to the first 20 sets
Regular price €169
Shipping from mid-November

A journey through Gyokuro – from tradition to innovation, one cup at a time.

For detailed cultivar information, please refer to our Cultivar Lexikon.

€149,00 EUR
€169,00 EUR €149,00 EUR
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Master Gyokuro in 24 Days

Discover Gyokuro beyond a single cup.
Over 24 days, explore 10 different Gyokuros through guided tastings, comparisons and preparations – from handpicked Hon-Gyokuro and GABA Gyokuro to MATSU.

Learn how cultivars, water temperature and brewing methods shape each tea. Try traditional brewing, Cold Brew, blending, Genmai, MATSU creations and even enjoy the brewed leaves.

Taste. Compare. Experiment. Discover.
By the end of your journey, you will understand Gyokuro from tradition to innovation – and know how to enjoy it your own way.

Discover the different expressions of Gyokuro.

No two Gyokuros taste quite the same. Each cultivar has its own character, shaped by its origin, growing conditions and the way it is processed.
Some reveal deep umami and remarkable intensity, while others are lighter, sweeter, more aromatic or beautifully balanced.
Throughout your 24-day journey, you will taste them side by side, compare their different expressions and gradually discover which character speaks most to you.

Everything you need to explore, taste and understand Gyokuro.

3 KEY FEATURES OF 24 DAYS OF GYOKURO

10 Gyokuros to Discover

Explore hand-picked Hon-Gyokuro, innovative GABA Gyokuro and MATSU across different cultivars and styles.

24 Guided Experiences

Taste, compare, cold brew, blend and experiment with Gyokuro through 24 different experiences.

Your Guide to Gyokuro

A beautifully designed guide book accompanies your journey with brewing guidance, tea knowledge and space for your own tasting notes.

White Flakes – A Natural Sign of Premium Gyokuro Quality

You may notice small white flakes on some of our Gyokuro tea leaves. These are natural amino acid crystals, mainly L-theanine, that can appear on very high-grade shaded teas such as Hon-Gyokuro. They form naturally during processing and are a sign of the tea’s high amino acid content, which contributes to the deep umami and smooth sweetness characteristic of exceptional Gyokuro.

The Gyokuro Brewing Process

  • First Infusion (50-60°C)

    The tea’s sweetness and deep umami come to life, creating a smooth and luxurious first sip. Steep for 2–3 minutes. If using handpicked Gyokuro, the leaves may require a little longer to fully unfold. Please observe the leaves and allow additional time if they have not yet completely opened.

  • Second Infusion (65-70°C)

    The flavours deepen, introducing gentle vegetal notes with subtle savouriness. Steep for 1-2 minutes.

  • Third Infusion (75-80°C)

    The final steep reveals a richer, slightly astringent character, finishing with a lasting, satisfying aftertaste. Steep for 30 seconds.

    For the third infusion, we recommend adding 1–2 teaspoons of Genmai (roasted rice) to the leaves. This creates a gentle Genmaicha-style infusion and allows you to enjoy a third unique flavour expression of Gyokuro.

How to Store Japanese Tea

Unopened Tea: Store in a cool, dark place away from heat and moisture, or wrap and freeze in an airtight bag for long-term storage, allowing it to return to room temperature before opening.

Opened Tea: Transfer to an airtight tea caddy or container, store in a cool, dark cupboard, and keep away from strong-smelling items to maintain its freshness and aroma.

Help & FAQs